Arthur Kraus entered the financial services business in 1960 with Pacific Mutual Life Insurance Company. In 1969, he was elected President of Pacific Consulting Corporation, as subsidiary of Pacific Mutual. PCC was an early foray into the emerging financial planning industry. He resigned his PCC affiliation a year later to become a co-founder of the AFP Group.
AFP grew to be among the largest independent financial planning companies in the United States. In 1998 the industry asked Art to become CEO of the National Association of Insurance and Financial Advisors (NAIFA), the country's largest financial services association. Following his four years in Washington, DC, he returned to Los Angeles to retire, at which he failed miserably.
Art currently serves on The American College Foundation Board of Directors. He received his Chartered Life Underwriter® (CLU®) designation in 1967 and his Chartered Financial Consultant® (ChFC®) designation in 1983. In 2011, he was awarded his Chartered Advisor in Philanthropy® (CAP®) designation.
He is the recipient of numerous industry awards and honors and still spends a great deal of his time working on industry issues in Washington. Married to Rini and have four sons; Mark, Mitchell, Michael, and Matthew, four daughters in law, eight grandchildren and one on the way.