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Research is a vital component of the vision of the American College O. Alfred Granum Center for Financial Security. We are developing original research on topics of importance in the field. Our experts also examine and evaluate research from other sources. Consumers and advisors alike can benefit from exploring the latest research highlighted on the Center's website.



Research from the Center



May 9, 2017

Flashpoint: Financial Principles for Millennials

What is Flashpoint? A flashpoint is a critical stage in a process, event, or situation at which action or change occurs; considered the "moment of truth." This series represents a "call to action" of the American public and to the financial professionals who serve them.

February 1, 2017

The Grass is Always Greener: Perceptions of Students and Alumni Regarding Costs, Delivery, and Instruction of Financial Planning Education

This paper explores cost, delivery, and instruction preferences between CFP® Board registered programs from the viewpoint of current students and recent alumni. Using data collected from a 2015 online intercollegiate study of students and alumni in CFP Board registered programs, this paper finds students assess cost and program elements differently as they matriculate from program participant to CFP® certificant.

December 31, 2013

Social Media: Research for Producers—What is it? Why do it? How Does it Work?

Our research initiative, Social Media: Research for Producers—What is it? Why do it? How Does it Work?, is complete. The resulting white paper “Media Puff or Real Stuff?” sheds light on the emerging trends in social media in a way that is extremely specific to its application to financial services. Current industry research has been vague at best and focuses more on feelings and forecasts rather than application and results. The Center’s research gets at the core of social media effectiveness and identifies formulas for success.